Web data governance doesn’t have to be painful.

Enterprises have enterprise-level data governance needs, but Google's user interface falls short. Intarsia picks up where Google left off, providing the missing 30,000-foot views of GA and GTM configurations. Marry that with key data for the insights you need to wrangle dozens - or thousands - of sites and accounts.

Sample datasets

Intarsia creates and populates many datasets to fill in the gaps left by Google Analytics and Google Tag Manager. Below are excerpts from some of those datasets.

 

Google Analytics View Summaries

  • ga_acct_id

  • ga_acct_name

  • ga_prop_id

  • ga_prop_name

  • ga_view_id

  • ga_view_name

  • ga_view_link

  • created

  • updated

  • website_url

  • default_page

  • bot_filtering_enabled

  • timezone

  • currency

  • exclude_query_parameters

  • site_search_query_parameters

  • eCommerce_tracking

  • enhanced_ecommerce_tracking

  • num_goals_defined

  • num_goals_active

  • num_filters_applied

  • filter_list

  • data_start_date

  • data_end_date

  • sessions

  • pageviews

 

Google Analytics Goal Definitions

  • ga_acct_id

  • ga_acct_name

  • ga_prop_id

  • ga_prop_name

  • ga_view_id

  • ga_view_name

  • ga_view_link

  • id

  • name

  • value

  • active

  • type

  • created

  • updated

  • summary_value

  • summary_detail

  • dest_url

  • dest_case_sensitive

  • dest_match_type

  • dest_first_step_require

  • dest_num_steps

  • event_cat_match_type

  • event_cat_expression

  • event_act_match_type

  • event_act_expression

  • event_lab_match_type

  • event_lab_expression

  • event_val_match_type

  • event_val_expression

  • event_val_use_val

  • pdtos_comparison_type

  • pdtos_comparison_value

  • start_date

  • end_date

  • completions

  • conversion_rate

Google Tag Manager
Container Summaries

  • gtm_acct_id

  • gtm_acct_name

  • gtm_cont_int_id

  • gtm_cont_name

  • gtm_cont_id

  • gtm_cont_link

  • gtm_workspace_id

  • gtm_workspace_name

  • gtm_workspace_link

  • num_tags

  • tag_type_tallies

  • num_triggers

  • trigger_type_tallies

  • num_vars

  • var_type_tallies

 

Google Tag Manager Container Details

  • gtm_acct_id

  • gtm_acct_name

  • gtm_cont_int_id

  • gtm_cont_name

  • gtm_cont_id

  • gtm_cont_link

  • gtm_workspace_id

  • gtm_workspace_name

  • gtm_workspace_link

  • tag_id

  • tag_name

  • tag_url

  • paused

  • tag_type

  • ga_hit_type

  • ga_settings

  • ga_tracking_id

  • ga_page

  • ga_event_category

  • ga_event_action

  • ga_event_label

  • ga_event_value

  • ga_event_noninteraction

  • ga_dimensions

  • ga_fields_to_set

  • custom_html

  • num_firing_triggers

  • num_blocking_triggers

  • trigger_firing_blocking

  • trigger_id

  • trigger_name

  • trigger_type

  • trigger_filters

 

Google Analytics Hostname Data

  • ga_acct_id

  • ga_acct_name

  • ga_prop_id

  • ga_prop_name

  • ga_view_id

  • ga_view_name

  • start_date

  • end_date

  • hostname

  • pageviews

  • sessions