https://hexaflexagon-tan-wxtn.squarespace.com/blog daily 0.75 2023-01-06 https://hexaflexagon-tan-wxtn.squarespace.com/blog/report-highlight-views-summary monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660050637795-RH0J8E311IBDN9ZAH9QM/views_summary_table.png Blog - Report highlight: Views Summary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655488899998-05S0ME4ALRTW9T6NL4WH/views_summary_chart.png Blog - Report highlight: Views Summary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655489671546-LM56LH6Y6WRQ2L2W03OM/views_summary_chart_hover.png Blog - Report highlight: Views Summary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/blog/report-highlight-custom-dimension-definition-comparison monthly 0.5 2022-12-13 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660168558188-665J3K5STMEGS7C4DC8B/ga_custom_dimension_def_table.png Blog - Report Highlight: Custom Dimension Definition Comparison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/748a3d7f-a0f0-4972-9890-e3d3fd5aca0b/cd_comparison.png Blog - Report Highlight: Custom Dimension Definition Comparison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/blog/tool-highlight-configure-ga4-custom-dimensions monthly 0.5 2022-08-31 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660926588666-5KGBVE92OMPKAHGCW0PV/ga4_config_cd_main_ui.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660928222233-13CE5RCM11VWIDVYKZSX/ga4_config_cd_already_exists.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660928233772-QY094T51CRG9F09PDEPG/ga4_config_cd_from_UA.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660918508458-TXEGTUDSX58Q1RAQFBK6/ga4_config_cd_from_text.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660918411875-YG7Q0HYIMVBM8XX04JRH/ga4_config_cd_from_GA4.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660918596367-JXNL24HTRCCIMIWXYS7P/ga4_config_cd_from_GTM_tagmap.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660918470061-YO62I6P89GJ7R81A748O/ga4_config_cd_from_GTM.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660916714512-XA3P0FZOXZ6HVKUL1TJ4/ga4_config_cd_ga4ui.png Blog - Tool Highlight: Configure GA4 Custom Dimensions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/blog/60-second-tag-migration monthly 0.5 2022-08-31 https://hexaflexagon-tan-wxtn.squarespace.com/blog/demo-video-ga4-migration monthly 0.5 2022-08-31 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661433925200-2QNY7AVVJVZ8PRF6SCT6/migrate_ua_cd_defs.png Blog - Demo video: GA4 Migration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661434036658-I8ZAIIT1LC4ZLU1EXZGP/migrate_ua_cd_ga4_params.png Blog - Demo video: GA4 Migration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661433872697-6F8OZYEOS0QIRJD4QHEK/migrate_ua_tag_cds.png Blog - Demo video: GA4 Migration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/blog/new-tool-update-ga4-tag-parameters-in-bulk monthly 0.5 2022-08-31 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661887058653-GR4W5MGTZUQGIKMCZ3FD/bulk_manage_ga4_fields_4_tag_name.png Blog - New Tool: Update GA4 Tag Parameters in bulk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661887399664-6O1YY7842F1RE1RSO37I/bulk_manage_ga4_fields_3_add_update.png Blog - New Tool: Update GA4 Tag Parameters in bulk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661887017773-1J5PNYIS1C80QUXOYHII/bulk_manage_ga4_fields_1_tags.png Blog - New Tool: Update GA4 Tag Parameters in bulk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661887033016-M9WRI6HMO26FGQXM5R4I/bulk_manage_ga4_fields_2_remove.png Blog - New Tool: Update GA4 Tag Parameters in bulk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1661890221290-VCSFRUT2O7S742GKYQXZ/bulk_manage_ga4_fields_5_export.png Blog - New Tool: Update GA4 Tag Parameters in bulk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog daily 0.75 2022-06-06 https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog/lets-just-start-now monthly 0.5 2021-04-12 https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog/z4eqph3r2x7e0htqatgxdzsl104080 monthly 0.5 2021-04-12 https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog/2apm47hxyzyaf1r5pjfu6vgj01jfps monthly 0.5 2021-04-12 https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog/x3lve7whq9xm7wy34zmxjoo2imub6m monthly 0.5 2021-04-17 https://hexaflexagon-tan-wxtn.squarespace.com/mom-blog/supergreat-its-been-over-a-year monthly 0.5 2022-06-06 https://hexaflexagon-tan-wxtn.squarespace.com/about daily 0.75 2021-12-13 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1600637432661-GYE3JT5DACAYR5GEHEW7/ajg_bw.jpeg About https://hexaflexagon-tan-wxtn.squarespace.com/how-it-works daily 0.75 2020-12-18 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272401733-I4REXEPK0B9IN4A03P83/6_v2_infoloop.gif How it works - Instead of GA, sites can be linked to their GTM containers. (GTM nodes are purple.) And instead of GTM, we can link to other types of nodes - media pixels or campaigns, for example. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272701873-OSIOO6LPY98A1PIIHDKT/image-asset.gif How it works - Every website is a circle. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272541667-SE4K4HJR9GS3HS88PZ14/4_v2_infloop.gif How it works - Dots can also be other things. Yellow dots are Google Analytics properties. The graph is interactive. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272654274-J6VUPNKO6T4PV621PXR2/image-asset.gif How it works - Filter to focus on what's important. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272884713-Y38M3MKZHFHU6TA6CVQX/1_v2_infloop+copy.gif How it works - Many websites are many circles. Bigger dots have more traffic; smaller dots have less. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272234019-95NM7YZVU2E3YF8HQHPN/image-asset.gif How it works - Unowned/unknown GA and GTM nodes are highlighted for further investigation. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272612717-L24CWEOXHNZR6AGADO4E/image-asset.gif How it works - Lines are links. For example, a portfolio might contain some vanity URLs. Those are linked to the sites they point to. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272320858-T6JTY04PV4JIAS5EUFRG/7_v2_infloop.gif How it works - Sites, GA, and GTM can all be shown at once. Note the way that sites organize themselves around a central GTM container and GA Rollup property. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272493718-19LZ9O6Z3FY616JVKOVL/5_v2_infloop.gif How it works - When a site sends data to a GA property, the two are linked together. The diagram organizes itself based on the forces of nature. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1600661305593-7WS2QCGLM4EA1KMU980J/Screen+Shot+2020-09-20+at+9.08.12+PM.png How it works https://hexaflexagon-tan-wxtn.squarespace.com/home-1 daily 0.75 2021-01-28 https://hexaflexagon-tan-wxtn.squarespace.com/marketers daily 0.75 2020-09-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847898345-D40VLF9LAM9L2XYZ5A1B/image-asset.jpeg Marketers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847897715-EWKVJ35VXQ5P9CDGSYVT/image-asset.jpeg Marketers https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg Marketers https://hexaflexagon-tan-wxtn.squarespace.com/it-security daily 0.75 2020-09-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847914069-83LTMROG2H2YB1JMZ1GS/image-asset.jpeg IT / Security - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg IT / Security - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/web-portfolio-managers daily 0.75 2020-09-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847914069-83LTMROG2H2YB1JMZ1GS/image-asset.jpeg Web Portfolio Managers - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg Web Portfolio Managers - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/general-2 daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601252386707-0QGGABLGBDK3RV19BHIE/Sep-27-2020+17-18-43.gif General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847897715-EWKVJ35VXQ5P9CDGSYVT/image-asset.jpeg General 2 https://hexaflexagon-tan-wxtn.squarespace.com/new-page daily 0.75 2020-09-28 https://hexaflexagon-tan-wxtn.squarespace.com/solutions-old daily 0.75 2020-12-28 https://hexaflexagon-tan-wxtn.squarespace.com/gallery daily 0.75 2022-08-23 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601261224995-UNEDOPZX6W3JDW8T76OW/Screen+Shot+2020-09-27+at+7.45.55+PM.png Gallery Hidden connections (without data access) Using only scraped data, Intarsia reveals an underlying data structure - and media coordination - among these ~700 dealer websites. Each cluster represents dealers in a single country. The countries’ different approaches to organization are clearly visible. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601252491528-F0GQJ4C1B2JRJJ4S8T5S/Sep-27-2020+17-18-43.gif Gallery Animated, self-organizing graphs Graphs are animated and self-organizing. Sites cluster based on natural properties like gravity - those that are linked stay close, and those that aren’t linked drift away from each other. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608308189522-FYLU9IB8R15U0BXZDOGE/image-asset.gif Gallery Progress Over time, improvements to a fragmented portfolio lead to more centralization. These improvements are immediately visible in Intarsia’s graphs. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608304094486-80QNC1SX7WCI4WAB92C8/nvs_case_study_starting_point.png Gallery Decentralized Portfolio Some work has been done in the connected section in the middle-right, but otherwise sites and their data are disconnected. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601004984435-CLX5JECQ6CQPBBFF6H95/Screen+Shot+2020-09-24+at+8.35.59+PM.png Gallery Dual-brand GTM data flow For this dual-brand view, site nodes have been color-coded to visually identify brands - one is blue, the other is orange. This data flow is symmetrically organized, with one Google Analytics property per brand. Some data flows from brand-specific GTM nodes (purple, left and right) and some flows from a cross-brand node (purple, center). https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608304661732-YF1Y8R7Q5IBDFYEBF4RI/beluga_grey.png Gallery Centralized Portfolio A ring of sites (in grey) send data in two directions: all sites send into a centralized analytics property (in yellow), and each site sends to its own singular property (the outer yellow ring). https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608307329758-5E3ODIERFZF3NUU0QBID/unknown_nodes.png Gallery Data leakage These sites (in grey) do use owned, centralized GA & GTM (yellow and purple, center). But in addition, each site appears to load several pink-outlined GA properties and GTM containers - creating a plethora of opportunities for security and compliance problems. https://hexaflexagon-tan-wxtn.squarespace.com/solutions-1 daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601487465173-QPOBJ94JWQ9S8Q9P1RFC/Screen+Shot+2020-09-30+at+10.37.04+AM.png Intarsia | Solutions (Copy) https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601261224995-UNEDOPZX6W3JDW8T76OW/Screen+Shot+2020-09-27+at+7.45.55+PM.png Intarsia | Solutions (Copy) - Research competitors. Intarsia scraped a list of retailer domains for a single parent company across a continent. Without any Google Analytics data whatsoever, we’re able to see where they’ve centralized and organized their data, and where they haven’t. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601476155122-T2FD2QELNT94DEJU3JF2/Screen+Shot+2020-09-30+at+7.28.49+AM.png Intarsia | Solutions (Copy) - Create transparency between Media, Analytics, and Systems. For Google Tag Manager, Google Analytics, and an ever-expanding list of other analytics, cookie consent, and media tools, Intarsia builds graphs showing connections between sites along these axes. Layering all in one place can reveal how your systems, analytics, and media are working together - or not. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601269994952-FPYMU14DNS3ES37PQTVQ/nde_play.gif Intarsia | Solutions (Copy) - Engage & influence stakeholders. We’ve all seen stakeholders’ eyes glaze over when data is the topic. Why do designers get all the fun? Let your work - sites and their data - take center stage and capture imaginations with interactive, animated, force-directed graphs. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260801629-EBAHA9109V5FB5QPVM5G/nd_evolution.gif Intarsia | Solutions (Copy) - Show progress. The only thing worse than an executive’s eyes glazing over in a pitch meeting is having an anticlimactic moment when you present a checklist of items completed and people “check out”. Don’t list your accomplishments, show them, and let everyone feel invested in the beauty of well-crafted data. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601477708471-J9H1W0XSEKOOBIQAOAQR/Screen+Shot+2020-09-30+at+7.54.16+AM.png Intarsia | Solutions (Copy) - Eliminate blind spots around compliance & data quality. You put in the work to comply with cookie consent regulations. You manage to create clean cross-domain tracking. Then a local agency adds a new GA ID, or worse, GTM container. Does it comply with laws & regulations? You’ll never even know it’s there if you don’t go looking for it. Intarsia highlights these “unknown” assets. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601261331701-AJLA992B0Z85S0D6GP1N/nb.gif Intarsia | Solutions (Copy) - Lay the groundwork for bigger things. If data isn't centralized and reliable, you can't truly leverage it. Enabling BigQuery is straightforward with one GA property, but not with hundreds of properties and views, containing disparate data. Personalization and machine learning are built on a foundation of well-structured data. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601264651883-FK1L05JMBP3O96HIV0GZ/j_prune2.gif Intarsia | Solutions (Copy) - Separate the signal from the noise. It’s important to see the full picture, warts and all. But when it’s time to get down to fixes, we need to see through it. Intarsia includes many intelligent, customizable filters to show you the wheat - or the chaff. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601004984435-CLX5JECQ6CQPBBFF6H95/Screen+Shot+2020-09-24+at+8.35.59+PM.png Intarsia | Solutions (Copy) - See how your data flows from websites to Google Analytics. Who wants to create a Visio chart for hundreds of websites, GTM containers, and GA properties? Skip it and let Intarsia intelligently arrange your data points and links. Then, customize and save. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601270781861-V8I91OPGLIQJREXSSAE3/Screen+Shot+2020-09-27+at+10.25.53+PM.png Intarsia | Solutions (Copy) - Complete an audit in a tiny fraction of the time. A one-website audit is time-consuming. A 10-site audit is daunting. A 100-site audit is unlikely, and a 1000-site audit is impossible. But the truth is, the greater the complexity, the greater the need for understanding. Intarsia builds the datasets, finds the links, highlights the inconsistencies, and maps it all. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260425337-HVL10D5MB7DXI3PRT6YH/Screen+Shot+2020-09-27+at+7.32.38+PM.png Intarsia | Solutions (Copy) - Pitch for resources & accelerate time to close. They say a picture is worth a thousand words. They also say, “show me the money.” Show the problems, and generate urgency with the people with the budgets. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260679212-L5QJ22AFYVNIWH4OD4R9/nd_2gtm.gif Intarsia | Solutions (Copy) - ID priorities & create a roadmap. Intarsia’s key value proposition is creating a “portrait” of your website and web data ecosystem. It reveals unseen connections to help you discover not just the lowest-hanging-fruit, but the highest-effectiveness (and highest ROI) fruit. Now that’s delicious. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601252491528-F0GQJ4C1B2JRJJ4S8T5S/Sep-27-2020+17-18-43.gif Intarsia | Solutions (Copy) - Build a map of your web landscape - quickly. A list of URLs, access to GA accounts, or both - that’s all Intarsia needs to build a map of your websites and/or data. We layer in our own scraped data and build meaningful relationships that reveal the structure you may not even know is there. https://hexaflexagon-tan-wxtn.squarespace.com/solutions-2 daily 0.75 2020-12-18 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601476155122-T2FD2QELNT94DEJU3JF2/Screen+Shot+2020-09-30+at+7.28.49+AM.png Intarsia | Solutions (Copy) - Create transparency between Media, Analytics, and Systems. For Google Tag Manager, Google Analytics, and an ever-expanding list of other analytics, cookie consent, and media tools, Intarsia builds graphs showing connections between sites along these axes. Layering all in one place can reveal how your systems, analytics, and media are working together - or not. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601252491528-F0GQJ4C1B2JRJJ4S8T5S/Sep-27-2020+17-18-43.gif Intarsia | Solutions (Copy) - Build a map of your web landscape - quickly. A list of URLs, access to GA accounts, or both - that’s all Intarsia needs to build a map of your websites and/or data. We layer in our own scraped data and build meaningful relationships that reveal the structure you may not even know is there. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601261224995-UNEDOPZX6W3JDW8T76OW/Screen+Shot+2020-09-27+at+7.45.55+PM.png Intarsia | Solutions (Copy) - Research competitors. Intarsia scraped a list of retailer domains for a single parent company across a continent. Without any Google Analytics data whatsoever, we’re able to see where they’ve centralized and organized their data, and where they haven’t. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601477708471-J9H1W0XSEKOOBIQAOAQR/Screen+Shot+2020-09-30+at+7.54.16+AM.png Intarsia | Solutions (Copy) - Eliminate blind spots around compliance & data quality. You put in the work to comply with cookie consent regulations. You manage to create clean cross-domain tracking. Then a local agency adds a new GA ID, or worse, GTM container. Does it comply with laws & regulations? You’ll never even know it’s there if you don’t go looking for it. Intarsia highlights these “unknown” assets. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601264651883-FK1L05JMBP3O96HIV0GZ/j_prune2.gif Intarsia | Solutions (Copy) - Separate the signal from the noise. It’s important to see the full picture, warts and all. But when it’s time to get down to fixes, we need to see through it. Intarsia includes many intelligent, customizable filters to show you the wheat - or the chaff. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601269994952-FPYMU14DNS3ES37PQTVQ/nde_play.gif Intarsia | Solutions (Copy) - Engage & influence stakeholders. We’ve all seen stakeholders’ eyes glaze over when data is the topic. Why do designers get all the fun? Let your work - sites and their data - take center stage and capture imaginations with interactive, animated, force-directed graphs. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260679212-L5QJ22AFYVNIWH4OD4R9/nd_2gtm.gif Intarsia | Solutions (Copy) - ID priorities & create a roadmap. Intarsia’s key value proposition is creating a “portrait” of your website and web data ecosystem. It reveals unseen connections to help you discover not just the lowest-hanging-fruit, but the highest-effectiveness (and highest ROI) fruit. Now that’s delicious. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601270781861-V8I91OPGLIQJREXSSAE3/Screen+Shot+2020-09-27+at+10.25.53+PM.png Intarsia | Solutions (Copy) - Complete an audit in a tiny fraction of the time. A one-website audit is time-consuming. A 10-site audit is daunting. A 100-site audit is unlikely, and a 1000-site audit is impossible. But the truth is, the greater the complexity, the greater the need for understanding. Intarsia builds the datasets, finds the links, highlights the inconsistencies, and maps it all. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260425337-HVL10D5MB7DXI3PRT6YH/Screen+Shot+2020-09-27+at+7.32.38+PM.png Intarsia | Solutions (Copy) - Pitch for resources & accelerate time to close. They say a picture is worth a thousand words. They also say, “show me the money.” Show the problems, and generate urgency with the people with the budgets. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601004984435-CLX5JECQ6CQPBBFF6H95/Screen+Shot+2020-09-24+at+8.35.59+PM.png Intarsia | Solutions (Copy) - See how your data flows from websites to Google Analytics. Who wants to create a Visio chart for hundreds of websites, GTM containers, and GA properties? Skip it and let Intarsia intelligently arrange your data points and links. Then, customize and save. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601260801629-EBAHA9109V5FB5QPVM5G/nd_evolution.gif Intarsia | Solutions (Copy) - Show progress. The only thing worse than an executive’s eyes glazing over in a pitch meeting is having an anticlimactic moment when you present a checklist of items completed and people “check out”. Don’t list your accomplishments, show them, and let everyone feel invested in the beauty of well-crafted data. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601261331701-AJLA992B0Z85S0D6GP1N/nb.gif Intarsia | Solutions (Copy) - Lay the groundwork for bigger things. If data isn't centralized and reliable, you can't truly leverage it. Enabling BigQuery is straightforward with one GA property, but not with hundreds of properties and views, containing disparate data. Personalization and machine learning are built on a foundation of well-structured data. https://hexaflexagon-tan-wxtn.squarespace.com/gallery-1 daily 0.75 2020-12-21 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608307329758-5E3ODIERFZF3NUU0QBID/unknown_nodes.png Gallery (Copy) Data leakage These sites (in grey) do use owned, centralized GA & GTM (yellow and purple, center). But in addition, each site appears to load several pink-outlined GA properties and GTM containers - creating a plethora of opportunities for security and compliance problems. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601252491528-F0GQJ4C1B2JRJJ4S8T5S/Sep-27-2020+17-18-43.gif Gallery (Copy) Animated and self-organizing Graphs are animated and self-organizing. Sites cluster based on natural properties like gravity - those that are linked stay close, and those that aren’t linked drift away from each other. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1601004984435-CLX5JECQ6CQPBBFF6H95/Screen+Shot+2020-09-24+at+8.35.59+PM.png Gallery (Copy) GTM data flow (Dual-brand) For this dual-brand view, site nodes have been color-coded to visually identify brands - one is blue, the other is orange. This data flow is symmetrically organized, with one Google Analytics property per brand. Some data flows from brand-specific GTM nodes (purple, left and right) and some flows from a cross-brand node (purple, center). https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608304661732-YF1Y8R7Q5IBDFYEBF4RI/beluga_grey.png Gallery (Copy) Centralized Portfolio A ring of sites (in grey) send data in two directions: all sites send into a centralized analytics property (in yellow), and each site sends to its own singular property (the outer yellow ring). https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608308189522-FYLU9IB8R15U0BXZDOGE/image-asset.gif Gallery (Copy) Progress Over time, improvements to a fragmented portfolio lead to more centralization. These improvements are immediately visible in Intarsia’s graphs. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608304094486-80QNC1SX7WCI4WAB92C8/nvs_case_study_starting_point.png Gallery (Copy) Decentralized Portfolio Some work has been done in the connected section in the middle-right, but otherwise sites and their data are disconnected. https://hexaflexagon-tan-wxtn.squarespace.com/use-cases daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1609194985331-7PB651K3JC8JUX2GB8I9/AdobeStock_159024676.jpeg Use Cases https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1609195041773-B7IETYQZEXMMNF71FOQP/AdobeStock_183998536.jpeg Use Cases https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1609194922314-D4DTI62QRTGBO90OZ87F/AdobeStock_316033753.jpeg Use Cases https://hexaflexagon-tan-wxtn.squarespace.com/home-old daily 0.75 2022-04-13 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1648733927971-KP7FBLPLKL2X94CSXX5U/btn_google_signin_dark_normal_web.png Home Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hexaflexagon-tan-wxtn.squarespace.com/request-a-demo daily 0.75 2021-01-28 https://hexaflexagon-tan-wxtn.squarespace.com/discovery daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1611820103443-N4SOQEDZXTLMSGHDRTYN/data_combine.png Discovery https://hexaflexagon-tan-wxtn.squarespace.com/visualization daily 0.75 2022-03-30 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272612717-L24CWEOXHNZR6AGADO4E/image-asset.gif Visualization - Lines are links. For example, a portfolio might contain some vanity URLs. Those are linked to the sites they point to. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272493718-19LZ9O6Z3FY616JVKOVL/5_v2_infloop.gif Visualization - When a site sends data to a GA property, the two are linked together. The diagram organizes itself based on the forces of nature. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272701873-OSIOO6LPY98A1PIIHDKT/image-asset.gif Visualization - Every website is a circle. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272884713-Y38M3MKZHFHU6TA6CVQX/1_v2_infloop+copy.gif Visualization - Many websites are many circles. Bigger dots have more traffic; smaller dots have less. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272654274-J6VUPNKO6T4PV621PXR2/image-asset.gif Visualization - Filter to focus on what's important. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272401733-I4REXEPK0B9IN4A03P83/6_v2_infoloop.gif Visualization - Instead of GA, sites can be linked to their GTM containers. (GTM nodes are purple here.) And instead of GTM, we can link to other types of nodes - media pixels or campaigns, for example. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272234019-95NM7YZVU2E3YF8HQHPN/image-asset.gif Visualization - Unowned/unknown GA and GTM nodes are highlighted for further investigation. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272541667-SE4K4HJR9GS3HS88PZ14/4_v2_infloop.gif Visualization - Dots can also be other things. In this example, yellow dots are Google Analytics properties. The graph is interactive. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1608272320858-T6JTY04PV4JIAS5EUFRG/7_v2_infloop.gif Visualization - Sites, GA, and GTM can all be shown at once. Note the way that sites organize themselves around a central GTM container and GA Rollup property. https://hexaflexagon-tan-wxtn.squarespace.com/governance-data daily 0.75 2022-03-30 https://hexaflexagon-tan-wxtn.squarespace.com/general-2-1 daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847898345-D40VLF9LAM9L2XYZ5A1B/image-asset.jpeg General 2 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847897715-EWKVJ35VXQ5P9CDGSYVT/image-asset.jpeg General 2 https://hexaflexagon-tan-wxtn.squarespace.com/privacy-policy daily 0.75 2021-12-21 https://hexaflexagon-tan-wxtn.squarespace.com/terms-of-service daily 0.75 2021-12-21 https://hexaflexagon-tan-wxtn.squarespace.com/embed-test daily 0.75 2021-03-27 https://hexaflexagon-tan-wxtn.squarespace.com/embeds/custom-dimension-heatmap daily 0.75 2021-04-07 https://hexaflexagon-tan-wxtn.squarespace.com/embeds/ga-ids daily 0.75 2021-04-08 https://hexaflexagon-tan-wxtn.squarespace.com/embeds/demo-evolution daily 0.75 2021-04-14 https://hexaflexagon-tan-wxtn.squarespace.com/embeds/demo-fruit daily 0.75 2021-04-14 https://hexaflexagon-tan-wxtn.squarespace.com/embeds/demo-ford daily 0.75 2021-04-14 https://hexaflexagon-tan-wxtn.squarespace.com/privacy-policy-1 daily 0.75 2021-12-03 https://hexaflexagon-tan-wxtn.squarespace.com/governance-data-1 daily 0.75 2022-03-30 https://hexaflexagon-tan-wxtn.squarespace.com/contact daily 0.75 2022-03-31 https://hexaflexagon-tan-wxtn.squarespace.com/migrate-to-ga4 daily 0.75 2022-05-15 https://hexaflexagon-tan-wxtn.squarespace.com/home daily 1.0 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655071117632-ST78EADIZJ9JLG757OXI/christin-hume-hBuwVLcYTnA-unsplash.jpg Home - Inspire Confidence Complicated ecosystems are hard to audit and troubleshoot. Intarsia helps you get ahead of issues and gain visibility into all properties (even the ones you didn’t know existed) so you can be confident that the insights teams are generating are based on accurate, complete data. > View side-by-side configurations for GTM containers, custom dimensions, goals, views, and more https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655170516932-XFMEQCAN5KNIF40M8FM0/103-1036487_laptop-png.png Home - Inspire Insights Teams are spending more time than ever diagnosing and fixing errors, which means less time for deriving insights from data. Intarsia helps teams minimize maintenance work and helps speed up otherwise manual processes like migrating Google Analytics from UA to GA4. > GA4 migration roadmap > Configure GA4 properties > Review & migrate tags https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655099765316-4JEIG3U7HY1B1ZOESO7V/intarsia_spacemap.png Home - Inspire Collaboration You’ve never seen your data like this before, but once you do it will change the way you think. Intarsia’s spacemaps go beyond tables to focus on the links between entities and facilitate intuitive understanding. And, we bring together an inside-out view (pulling from your data) with an outside-in view built from our web scraper. > Try a spacemap demo > See your own GA data in a spacemap, now > Learn more about how it works https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655134173496-GNQ0OA5BXLFH3WISOLRE/lg_headshot.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655101408025-EZ80B93533THNRBMCT0T/resource1.png Home https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655101493546-3NZ387G9X0M4N90306U1/resource2.png Home https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1655167703024-EBT0FMOTZZII66U4YHE1/resource3_with_button.png Home https://hexaflexagon-tan-wxtn.squarespace.com/spacemap-demo-video daily 0.75 2022-06-14 https://hexaflexagon-tan-wxtn.squarespace.com/test daily 0.75 2022-08-31 https://hexaflexagon-tan-wxtn.squarespace.com/email-signup daily 0.75 2023-01-04 https://hexaflexagon-tan-wxtn.squarespace.com/help daily 0.75 2023-01-09 https://hexaflexagon-tan-wxtn.squarespace.com/help-overview daily 0.75 2023-01-09 https://hexaflexagon-tan-wxtn.squarespace.com/help-view-ids-report daily 0.75 2023-01-09 https://images.squarespace-cdn.com/content/v1/5f62d35a7f58aa269d32e616/1660050637795-RH0J8E311IBDN9ZAH9QM/views_summary_table.png https://hexaflexagon-tan-wxtn.squarespace.com/help-tables daily 0.75 2023-01-09 https://hexaflexagon-tan-wxtn.squarespace.com/referrer-test-start daily 0.75 2023-04-17 https://hexaflexagon-tan-wxtn.squarespace.com/referrer-test-end daily 0.75 2023-04-17